The byCOLORADO Licensing Program is designed to give Colorado companies an edge by leveraging Colorado’s cachet to strengthen their own brands, distinguish their offering and increase sales.

Top three reasons to join today:

Leverage Colorado cachet to your advantage

Differentiate your offering to in-state buyers

Help build Colorado’s reputation as a place with thriving companies and great jobs


If your organization is approved, you'll receive a royalty free licensing agreement and a full set of graphic files and brand standards. Apply your Colorado badge liberally to your products, website, digital channels, storefront, etc.

Distinguish yourself

Companies and organizations across the state are already putting the power of this program to work, including those highlighted below. Join today and begin proudly professing your Colorado roots while helping to strengthen our State’s reputation.

Get on board

 Copyright © 2014  brandCOLORADO. All rights reserved.

Colorado Gear is part of the statewide branding initiative which has the goal of creating and promoting a strong Colorado brand. It is the first time the State of Colorado has created a trademarked logo and supporting line of merchandise. The online store was created to allow Coloradans and visitors to buy a piece of this amazing state and show their Colorado pride. 

The program supports Great Outdoors Colorado (GOCO) and it's School Play Yard initiative, with 2% of proceeds being donated to the organization. GOCO assists in preserving our beautiful nature as well as enhance the outdoor experience for Colorado residents. Through this program, grants are given to projects that will increase outdoor activity for children around the state. Aging metal play sets and concrete slabs at schools are replaced with nature-inspired climbing structures and outdoor classrooms. 

To find out more about Colorado Gear, call us toll-free at 888-966-0770 or send an email to info@coloradogear.org.








One-time processing fee


Licensing Program

of state residents say they would buy more Colorado products if they were identified as being from Colorado.*

*Survey USA, Sept 2013



Applying is easy and

FREE for a limited time.

Select all that apply
Colorado Company
Colorado Grown
Colorado Designed
Colorado Made
Colorado Raised
Colorado Nonprofit
Colorado Employer
It's Our Nature

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